Nano-Ad in Electric Town
November 14, 2004

Moritz Waldemeyer sent us this photo of an EPIA N advert spotted at Akihabara Metro station in Tokyo a couple of weeks ago. Moritz rather impressively did the technical design, assembly, and programming for a rather natty SMS chandelier designed by Ron Arad for Swarovski, and was in Tokyo to set it up for an exhibition. In Japan nobody uses SMS (people email from their mobiles) so he had to build an email version of the chandelier. Moritz used a humble EPIA 5000 from our store driven by a lean version of Suse Linux. It checks an email account and sends the subject line of any incoming mail to the chandelier (does this mean every other message will be for a genuine Rolex replica?).

Here's a picture showing the controller PC with two of the crystal columns that make up the chandelier.

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